this post was submitted on 23 Aug 2024
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Peloton announces $95 “used equipment activation fee” (arstechnica.com)
submitted 2 months ago by [email protected] to c/[email protected]
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  • Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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[–] [email protected] 65 points 2 months ago (1 children)

Yeah I mean I'm not surprised that this business is failing. It always just seemed like a worse and more expensive version of something that was always inherently pretty boring.

[–] [email protected] 12 points 2 months ago

I mean it was already overpriced for what it was, and it was only really good/popular during covid. A lot of people now will either go to the gym for classes or just get a bike without a $12-$49 monthly fee. I just can't wait to see how long until they lock the wheels without a subscription