this post was submitted on 19 Aug 2024
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[–] [email protected] 64 points 2 months ago (5 children)

Either Google continually buys companies for far more than they should or they really suck at buisness. How many times have they aquired healthy companies then absolutely destroyed them? It's hard for me to believe they're not actively trying to at this point.

[–] [email protected] 47 points 2 months ago (1 children)

The point is to exterminate them. To paraphrase another company, embrace, extend, extinguish.

[–] [email protected] 7 points 2 months ago

In this case it's more if you can't beat em buy em. But it's from the same school of business.

[–] [email protected] 19 points 2 months ago

Yeah, if they are healthy companies they could snag some market share from one of Google's products.

Easier to kill them early.

[–] [email protected] 9 points 2 months ago

I would assume some of that is acqui-hiring. Google acquires a company and looks at which employees are the outstanding talent. The best employees are poached for projects Google cares about while the rest are left to keep the product going without the thought leaders who built it.

[–] [email protected] 8 points 2 months ago* (last edited 2 months ago)

It means you get to dismantle a competitor, while also retaining the employees otherwise best suited to create a new competitor.

[–] [email protected] 4 points 2 months ago

Between Fitbit and Nest, I don't know how they can buy them and not just let them run separately like Waze. They have great brands that were ruined.