Memes

Yup. That's why I'm skeptical of directors are artists.

Or, more accurately, I don't think you can get a clear black and white answer about if someone is an artist or something is art.
It's probably more like a grey area, a sliding scale.

I think we're looking at this question wrong anyways. Anything can be art, this is just a tool and in the hands of an artist it will contribute to the creation of art.
The question is: is this a net benefit for society? Is it helping new/hidden artists create art that they otherwise couldn't? Or is it making the life of the artist harder by fucking up the job market? Both?