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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse' (gizmodo.com)

submitted 4 months ago by [email protected] to c/[email protected]

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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] [email protected] 3 points 4 months ago

I use a computer a lot, and I have an expensive keyboard and mouse. I'm the target market in a sense; if there was a compelling enough upgrade to either, I'd probably buy it.

I can't imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.