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Elon Musk will bring video-only feed to X in bid to take on TikTok and Instagram Reels: sources [Lydia Moynihan | Jun 05 24 | NYPost] (nypost.com)

submitted 5 months ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.world/post/16207436

Sources at X described it as a way to highlight the video content that users are sharing and creating and organize it under one tab. A beta version is expected to be available to a select group of users later this summer.

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[–] [email protected] 5 points 5 months ago* (last edited 5 months ago)

I'm still amazed that people like short-form video in the first place, but if TikTok exits the US market, which it sounds like they may, I suppose it'd be better to have a company enter the market. Don't really want the number of competitors to keep shrinking, if you're a consumer of that content.