this post was submitted on 04 Jun 2024
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Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can't scroll down any further. An "ad break" icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.


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[–] [email protected] 153 points 5 months ago (4 children)

Wouldn't it be funny, if that would end the doom scroll cause suddenly it's a disturbance and can't be skipped like other non liked content, so it breaks the trance and leaves the user with anger instead of numbness?

[–] [email protected] 32 points 5 months ago (1 children)

User tolerance of online ads is really being tested lately with the increase of unskippable crap. I suspect that some will stop rather than deal with it, but most will just tolerate it. Which is what they're counting on.

[–] [email protected] 7 points 5 months ago

I guess you're right, but especially Instagram for me is something that relies on this numbness doom scrolling comes with. Every other thing has another driver. Like YT or Twitch is something for entertainment like TV, so (semi) active watching stuff, Facebook and twitter (now X) is something to get angry about, but Instagram is unsatisfying scrolling without knowing why. But why let it stop here and there, if it breaks this drooled scrolling. And if you're in need of this feeling, there is also tiktok (as of right know, until the unstoppable ads are profitable).

[–] [email protected] 31 points 5 months ago (2 children)

I sure hope so. I use Instagram to follow my friends and local businesses, but I can get sucked into reels too. I have an app that specifically pops up if I spend too much time in Instagram to break that cycle.

[–] [email protected] 3 points 5 months ago (2 children)

What's that app? I need that.

I need something like a smartwatch to just tap me on the wrist every 10 minutes so I can gather my thoughts. I want to be consciously deciding to waste all my time online instead of just losing half hour chunks of my day by accident.

[–] [email protected] 3 points 5 months ago (2 children)

In a Neal Brennan stand-up special (Piped link) he mentions he uses a Pavlok to shock him every 3 minutes on stage to remind him to smile.

[–] [email protected] 2 points 5 months ago

LOL this is ridiculous but also perhaps exactly the thing I need.

[–] [email protected] 1 points 5 months ago

Here is an alternative Piped link(s):

Neal Brennan stand-up special

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source; check me out at GitHub.

[–] [email protected] 2 points 5 months ago (1 children)

Have you tried just looking at "Following"? That shows everything in chronological order, without ads. Lets me quickly see what's new, and then close the app. I don't discover many new recipes anymore, but that's a price I'm willing to pay.

[–] [email protected] 2 points 5 months ago (1 children)

Is there a way to set it to that permanently?

[–] [email protected] 3 points 5 months ago

Not that I know of... Most of the time I forget to change, but since the second post I see is an ad 90% of the time I usually realize my mistake very quickly.

[–] [email protected] 7 points 5 months ago

The sheer amount of accounts I don't follow and/or adds I DO see already do this for me. It's a nice "feature" they added for me. Way to go Meta. I get bored fast now and close the app.

[–] [email protected] 1 points 5 months ago