this post was submitted on 10 May 2024
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652
EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)
submitted 6 months ago by [email protected] to c/[email protected]
118 comments fedilink hide all child comments
 

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] [email protected] 24 points 6 months ago (3 children)

EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company's logo was on screen whenever you were doing free roam.

This is very EA with historical precident.

[–] [email protected] 6 points 6 months ago (1 children)

Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.

But then again billboards in real life are an eye sore. /shrug

[–] [email protected] 1 points 6 months ago

City of Heroes tried the same basic thing back in the day. They figured it's an urban environment that has billboards and posters as part of the general clutter, why not get paid to switch out a fake ad for a real ad?

[–] [email protected] 5 points 6 months ago

Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

[–] [email protected] 1 points 6 months ago

And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.