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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by [email protected] to c/[email protected]

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] [email protected] 16 points 6 months ago* (last edited 6 months ago) (1 children)

This is an argument publishers love to make, but it's bullshit. Yes, games (assuming you ignore in game purchases/DLC, which you obviously shouldn't but I digress) have got cheaper in real terms due to inflation lowering how much $60 is really worth, while games have stayed at that price tag.

It's also true that development costs have went up.

Now, here's the part that game publishers conveniently never talk about: distributing games is far cheaper now. We're usually not shipping pallets of discs that take up loads of space and cost money to physically create and transport, while also having to build in a profit margin for all the middlemen along the way, including for the retailer. We predominantly buy games digitally.

On top of that, gaming used to be niche, now everybody does it. The market is far larger, so they don't need to charge a lot to still make bank.

[–] [email protected] 1 points 6 months ago

Now, here’s the part that game publishers conveniently never talk about: distributing games is far cheaper now. We’re usually not shipping pallets of discs that take up loads of space and cost money to physically create, while also having to build in a profit margin for all the middlemen along the way, including for the retailer. We predominantly buy games digitally.

On top of that, gaming used to be niche, now everybody does it. The market is far larger, so they don’t need to charge a lot to still make bank.

Great points! And yes, they're almost never talked about!

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