this post was submitted on 09 May 2024
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[–] [email protected] -2 points 4 months ago (1 children)

Ok, what information could they gather and how would they use that to influence an election?

[–] [email protected] 7 points 4 months ago (1 children)

The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it's not proven to be able to directly influence voting, it's effective at swaying people's opinions and emotions about subjects.

[–] [email protected] -2 points 4 months ago

So it's all bullshit then, got it.