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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 6 months ago by [email protected] to c/[email protected]

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] [email protected] 5 points 6 months ago (2 children)

Note that you can turn the ads off quickly and easily. I agree that there's someone off-putting about an operating system with built-in ads, but a tech-savvy person will see them once and then never again. (A person who isn't tech-savvy probably won't care.)

[–] [email protected] 29 points 6 months ago (2 children)

My money is on them being re-enabled after every update.

[–] [email protected] 19 points 6 months ago

Ah, the ol' "Please use Edge" update screen that pops up every few months.

[–] [email protected] 2 points 6 months ago (1 children)

This setting exists on 10 and I've never had it re-enable itself.

[–] [email protected] 2 points 6 months ago

Initially Windows 10 used to do this, but that was fixed a long ass time ago. Like before 11 existed a long ass time ago.

[–] [email protected] 5 points 6 months ago

I'll still be using Windows (no time for Linux), but really, why does the user have to do this for a pleasant experience? MS shouldn't be hostile towards their users.