this post was submitted on 17 Apr 2024
929 points (96.0% liked)
Technology
59207 readers
2924 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
As Kungen already answered - stats! You can sell bot traffic as real traffic which inflates your numbers.
For stuff like social media, bots increase engagement too. Many new products and networks actually generate a lot of fake content to attract organic growth. I.e. if bot likes your comment you're likely to engage more. If it likes your product review you're likely to review more stuff etc.
Tracking bots can also generate reverse analytics. For example if you know that your competitors are scraping fishing equipment data from your store it could mean they're working on a competing fishing related product.
Lastly, you can feed fake data to bots to manipulate competitors. This is somewhat illegal (no real legal precedent yet afaik though its a clear intent to harm other businesses) but it can really powerful in the wrong hands.
Edit: worth nothing that a lot of bot traffic is good. Sometimes you want to be scraped as it is a form of organic engagement and increases the value of your data and often backlinks growth (e.g. indexers like Google etc)