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X automatically changed 'Twitter' to 'X' in domain names, breaking legit URLs (mashable.com)

submitted 8 months ago by [email protected] to c/[email protected]

205 comments fedilink hide all child comments

On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of "Twitter.com" to "X.com" automatically.

If a user typed in "Twitter.com," they would see "Twitter.com" as they typed it before hitting "Post." But, after submitting, the platform would show "X.com" in its place on the X for iOS app, without the user's permission, for everyone viewing the post.

And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in "Twitter.com" to "X.com."

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[–] [email protected] 11 points 8 months ago (1 children)

Are any of you fine lemmings currently in business school or studying marketing?

I wonder if this whole branding debacle is already actively studied and discussed in academia.

[–] [email protected] 6 points 8 months ago (2 children)

I don't know if there's much to study about this... make a product shittier and then rebrand to remove any positive brand association with the product when it was better in the past. Yeah, that's a bad idea.

[–] [email protected] 6 points 8 months ago

It's insane. It's like bandaid changing their name. Everyone calls adhesive bandages bandaids. Everyone calls micro blogging tweets. (In this niche community of fediverse users maybe not.)

[–] [email protected] 3 points 8 months ago

Yeah true, but nothing drives the point home like a huge embarrassing real world example!