this post was submitted on 05 Apr 2024
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This is a screenshot from an NPR article discussing the rising use of ad blockers. The page is 12 megabytes in size in a stock web browser. The same article with basic ad blocking turned on is 1 megabyte.

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[โ€“] [email protected] 9 points 7 months ago (1 children)

It would be interesting to correlate this page bloat to carbon emissions. The amount of electricity needed to send 200KB versus 3MB is miniscule, but if you multiply it by a billion people viewing a thousand pages a day it could add up fast.

Not to mention this locks out a lot of the web to developing nations with limited bandwidth

[โ€“] [email protected] 3 points 7 months ago

The real issue there is that electricity should be carbon-free with nuclear and renewable power.