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Microsoft announces pricing details for Extended Security Update program for Windows 10
(alternativeto.net)
This is a most excellent place for technology news and articles.
Hmmm, I could have sworn this was also the consumer pricing, but going back over the last few articles, it looks like you're correct that they haven't specified the consumer pricing yet.
Honestly it doesn't matter because pretty much no consumers are going to buy this no matter the price.
99,99% of Windows users won't even install security updates unless Microsoft forces them to.