You can hardly blame them. It's a 24/7 onslaught of propaganda and it's incredibly difficult to break out.
And even when I initially woke up out of it I frequently questioned my sanity. Is this real? Is this actually what's happening? How can nobody else see this?
And then I wanted to go back to not knowing because of the incredible weight that knowledge puts on your shoulders, but it's impossible. There's no going back, at least for me.
When you Google for "best whatever" and land on a reddit thread, take some time to look at the histories of the people commenting.
You'll find many cases where the only post they've ever made was for that product, and cases where the person posting the question also posts in the comments with an answer, like they forgot to switch to alt accounts.
A lot of it is obvious SEO marketing nonsense. Trust nothing. The entire Internet is trying to scam you. Enshittification, indeed. This used to be a nice neighborhood before the capitalists moved in in the 90s.