zuck's ego fueled endeavors cost money, actual services upkeep and development is a small fraction of it.
this lizard already has insanely profitable business at hand, but it's hard to combine steady performance for shareholders and shit like metaverse at the same time, so he needs to milk users for even more money.
safe and sanitary space in Manhattan can cost the same as mansion with a pool somewhere else.
With current global world simply existing in attractive locations could be luxury.