I thought they were just adding activitypub to some products / making their own accounts but
However, the company is aiming to tackle some of the obstacles that have prevented users from joining and participating in the fediverse so far, including the technical hurdles around onboarding, finding people to follow and discovering interesting content to discuss.
What Mozilla wants to accomplish, then, is to help reconfigure the Mastodon onboarding process so that when someone — including a publisher or creator — joins its instance (or the fediverse in general) they’re able to build their audience with more ease.
Now THAT would be cool. If the browser had a built in way to handle some of this stuff, it would be a lot simpler to deal with some of the issues. I'd love to learn more
I feel like if Firefox added features for the fediverse, they'd do it in a way that other browsers could implement it too.
With Facebook and Tumblr working on Fediverse stuff, it would be weird if Chrome didn't add the features too