Does anyone have a (link to a) good summary of the ruling and rationale?
I find the idea that "Google is the only real choice" kind of odd. There are other perfectly functional and user-friendly search engines. It's not like other monopolies, say, Youtube, where there's no realistic alternative. (I'm not denying that search is a monopoly too.)
The most effective thing to do as consumers is to encourage other people not to use google products. The best way to do that is to foment outrage at Google.