This article is severely misleading. AI is a buzzword -- but mostly for chatbots. Bots. You can prove this easily: observe that chatbots such as ChatGPT type much faster than a human possibly could.
Much of the training and validation of AI requires outsourcing. Companies which just mindlessly slap an LLM into their product somewhere aren't usually outsourcing.
Don't be misled. When your CEO brings up integrating AI into your product, s/he isn't secretly talking about outsourcing.
The current AI bubble started around february of last year when every C-level of every major company entered into a mass hysteria about being left behind if they didn't integrate LLMs into their service. This is different from the zeitgeist that came before it.