Jingle All the Way (the original, not the abomination with Larry the cable guy). 19% RT.
I think most people think it's too "weird", but I genuinely love it. It's got all the great 90s tropes, a cartoony core in a live action movie, an anti-consumerism message in a Christmas movie, and Phil Hartman. What's not to love?
So assuming things haven't changed too much for them, this is about 1%. Barely noticeable.