The issue is every competitor will use the same targeted ads. No advertiser who is not using targeted ads by utilizing tracking data will never be as competitive because their ads won't be as effective.
Until we can kill these types of advertising by making laws against it or make tools that counteract them widespread enough that it makes the business unprofitable we will continue to have our data used against us.
How does that work when all of the production happens in other countries now? Is there some scenario where we have a socialist white collar economy? All the rhetoric surrounding Communism fits a blue collar economy where production is still the key driver of the economy. Most "1st world" economies these days are service economies not production economies. Is there some literature on how Communism fits in with a service economy?