Ziggurat

Not sure whether the video that get share out of TikTok are the ones average user make. For many it's just fun filters, big music library and a way to share video with friends. I doubt teenager randomly dancing on a music, or sharing pics of their horse-riding lessons try to make money on-it.

I really doubt that average TikTok (or instagram, or youtube) aims at monetizing video. It's a way to share photo and video more than a way to make money. but I may be wrong.