From the article "helping users dive deeper into products, shows, games" - that right there is their focus. It's spelled right out that it's going to be primarily an advertising platform.
Cryptobros, e-thots, and ads. That's Reddit these days.
From the article "helping users dive deeper into products, shows, games" - that right there is their focus. It's spelled right out that it's going to be primarily an advertising platform.