"Why do they have to make everything about race? It's like they're obsessed. Nobody cares what color you are!"
Also these racists: "Hmm. You know what's a good use of my time? Going out of my way to hack a Roomba so I can call my neighbor the N-Word."
I think it matters. Parody is usually okay, but if you took the name of say, Gordon Freeman-- and used a crowbar for your logo as a web design company, you most definitely would get sued it Valve caught wind.