Streaming companies buy exclusive rights to certain content and if that’s where your tastes like, you’re pretty SOL. It’s about as close to “lock-in” as you can get.
Everything about it is wrong. They don't have only certain content, they have everything from Oscar winning movies and indie shows to shit reality shows. They don't only buy rights, they also produce a lot of content. Liking their content is not 'lock-in', you can cancel any day you like and get entertainment on may different platform (including cable TV) or just buy DVDs or whatever. The service is also not degrading in any way. The price goes up, that's the only problem people have with it. The still make Oscar nominated movies, even this year and they still make popular shows.
Youtube is the exact opposite: there's nowhere else to go for this type of content, they are pushing more and more ads on everyone and the recommendation algorithm gets more problematic all the time. That's enshitification. Netflix doesn't have any of those issues.
No, I agree with the definition. What I'm saying is that quality of streaming services is not degrading. The price is going up but that's not the same thing.
And I already said that you have many alternatives: there's multiple competing services (who's competing with YT?), you still can buy disks, you can watch TV, you can go to the cinema, damn, you can even read a book. No one is locked into one source of entertainment.