Blockchain hype
Dead, buried, brought back to life, shot, brought back to life again and grafted to AI, beaten with a shovel, and currently laying in its own piss hoping 2024 is better to it.
Oh and Swift is apparently using chainlink for bank transactions, although most are wondering why on earth this would make chainlink holders any richer instead of the dev team and Sergey himself.
(it won't)
Peer pressure when they're young, addiction when they're old.