Wow, that’d be a really cool name for bureaucracy if it applied here!
however, it has been hard to distinguish between the exploitation of pre-existing divisions by opponents, and the deliberate creation or strengthening of these divisions implied by "divide and rule".
In this case, it’s “the exploitation of pre-existing divisions”. It’s not like Apple lobbied for “the European nation” to be split.
I’m pretty sure it was also for compliance with local laws.
I’ve never seen anybody cheer for Apple revenue figures. It’s just a bunch of boring numbers that always go up, unless the company is brave enough to stand against investors. I’ve seen plenty of people defend Samsung for what they do, and in China I’ve seen the most obnoxious Huawei fanboys. Both of these companies have on average the same amount of new features each year as Apple does, and none of them persistently increases the price; the new model costs more now because they’ve cut last year’s models’ prices. To say that DadeMurphy is representative of most Apple fans is certainly an exaggeration.