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Peloton CEO apologizes after Thanksgiving ride struggles with demand (www.theverge.com)

submitted 11 months ago by [email protected] to c/[email protected]

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Peloton CEO apologizes after Thanksgiving ride struggles with demand::Peloton’s world record attempt on Thanksgiving struggled under the weight of demand, prompting CEO Barry McCarthy to apologize to users who couldn’t attend.

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[–] [email protected] 8 points 11 months ago

That's upsetting. Running a load test weeks ahead of time to identify the upper bounds of app and infrastructure would have be a good idea... But 🤷‍♂️ I've lived through large marketing initiatives where us engineers were not involved and didn't forecast a need to scale beyond normalcy before too.

[–] [email protected] 6 points 11 months ago

This is the best summary I could come up with:

Many Peloton users were unable to get into Thursday’s Thanksgiving ride, prompting the company’s CEO to apologize.

At 10AM ET Peloton kicked off its 10th annual “Turkey Burn” event, with the goal of breaking the Guiness World Record for “largest live cycling class.” But the company struggled with the demand, and many users were unable to participate at all.

“The number of members trying to join the ride overwhelmed our technical infrastructure and we were unable to support all those attempting to participate in the class,” he said.

The Peloton status page notes “elevated errors with live classes” for about an hour starting just a few minutes after the class kicked off, and resolving at 11:07AM ET.

Some users who got into the event also noted technical issues while it was live.

For those who couldn’t get in, Peloton posted in its Instagram stories that the class is now available on-demand, while an encore version of the Turkey Burn will kick off at 10AM ET on Friday.

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