The same goes for “Apple Intelligence”. It doesn’t exist as a single thing or project. It’s a marketing term
There we have it folks: AI is a sales and marketing.
this post was submitted on 13 Mar 2025
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The author is stating the specific Apple Intelligence term is not one specific feature or app, it’s a collection of all related features, like Continuity.
It’s a fine idea for Apple to brand its AI features under an umbrella term like that, similar to how a bunch of disparate features that allow different Apple devices to interoperate are under the “Continuity” umbrella. But there’s no such thing, technically speaking, as “Continuity” … It’s a marketing term, but a useful one — it helps Apple explain the features, and helps users understand them.
I literally quoted it:
It’s a marketing term
And that’s mostly what AI is; bullshit
It must be bad if Gruber is criticising Apple.
Aww. Gruber is mad he was left out of the loop and isn’t such an Apple insider after all.