this post was submitted on 30 Sep 2023
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Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

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[–] [email protected] 21 points 1 year ago* (last edited 1 year ago)

Gucci. It got bought out by PPR in the 90's, they replaced everything but the name pretty much. Tom Ford's work as the new head designer turned Gucci into the iconic modern luxury brand it is today.

(I only really know this as I was slightly obsessed with that House Of Gucci show with Lady Gaga in it. She's a fantastic actress.)

[–] [email protected] 19 points 1 year ago (19 children)

I was kinda hoping Microsoft would improve Activision.

[–] [email protected] 12 points 1 year ago

In the development world, Microsoft is actually doing some legitimately good work since the end of the Balmer years. Back then open source was a cancer that needed to be eliminated. Now they have VSCode (maybe the most popular IDE at the moment), develop and release Typescript under an open license, and own github (still a bit of a mixed bag but they're trying).

[–] [email protected] 8 points 1 year ago

Narrator: They won't.

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[–] [email protected] 11 points 1 year ago (3 children)

Jaguars supposedly got much more reliable after being bought by Ford

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[–] [email protected] 10 points 1 year ago* (last edited 1 year ago) (2 children)

Maybe medical? Like, Bio-Ntech designed the COVID vaccine, Pfizer bought it and could wrap up the phase 3 trials and then scale production?

So, they didn't actually make the product better, but they probably made it viable sooner than if they hadn't bought it?

But that is kind of the normal process for the medical industry at this point..start ups developing new medicine and then shopping it to Big Pharma for buyouts or funding

[–] [email protected] 18 points 1 year ago (1 children)

Pfizer did not buy BioNtech. They just got a production licence.

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[–] [email protected] 10 points 1 year ago

Bethesda buying Id Software.

[–] [email protected] 9 points 1 year ago

I don't think we should be too surprised by this. If a company isn't all that good before a conglomerate buys it, then it's unlikely to be widely known. Conversely, if a small company is widely known, it's likely to be exceptionally good. So, even if acquisition usually just results in regression to the mean, we'll still mostly have heard of ones that degraded the company.

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