Capitalists will gladly repackage and sell anticapitalist stories if it will make them a profit.
It isn't all doom and gloom, though. These things emerge from the systems from their class interest that is most often expressed through self-intrrest. They will sell you the exact media that can help radicalize you as well as the cooption garbage. So an element of this does have the capacity to work against them.
If you tell someone to root for the uppity underdogs against empire it can at least be a useful for pointing out why they should not support an empire putting down a just resistance.