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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by [email protected] to c/[email protected]

236 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

(page 5) 46 comments

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[–] [email protected] 1 points 5 months ago

It seems that Youtube's IT department has decided to utilize the budget and show investors that they are not getting paid for nothing. After all, Youtube is only testing a new type of advertising, and there are already a dozen solutions to the problem in the comments.

[–] [email protected] 1 points 5 months ago (2 children)

Don't get why they don't just embed them in the middle like a few growing and actually good channels I watch do with their content.

I just fast-forward but they're embedded in the content so there's not really a way to "block" them but I don't mind skipping if im not interested like 45-60 secs.

Ads are the worst at the start and more tolerable in the middle, altho that is reversed for music where the content needs to maintain continuity