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Google will start showing AI-powered search results to users who didn't opt in (www.engadget.com)

submitted 7 months ago by [email protected] to c/[email protected]

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If you're in the US, you might see a new shaded section at the top of your Google Search results with a summary answering your inquiry, along with links for more information. That section, generated by Google's generative AI technology, used to appear only if you've opted into the Search Generative Experience(SGE) in the Search Labs platform. Now, according to Search Engine Land, Google has started adding the experience on a "subset of queries, on a small percentage of search traffic in the US." And that is why you could be getting Google's experimental AI-generated section even if you haven't switched it on.

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[–] [email protected] 2 points 7 months ago

Unfortunately for us, we're not the customer