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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 7 months ago by [email protected] to c/[email protected]

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] [email protected] 2 points 7 months ago

Imagine Trump posts something about "killing immigrant vermin" and there's a Nike swish with the slogan "Just Do It" beside it.

How much money do you think advertisers will pay when this is a possibility?

You're thinking solely in terms of getting attention. And yeah no doubt Trump being on Twitter would get attention. The question is how do you turn that attention into revenue?

If he’s already dropped $44B on Twitter, what’s another billion or two to save its life while simultaneously propping up his political choice, triggering the libs, and writing the loss off of his taxes?

You've jumped to the conclusion that this will save Twitter. The problem is that this will get attention (which actually costs money in bandwidth) without a clear way to make money off of it. So he'd be spending billions on something that would not get him back into the good graces of advertisers and probably cement the inevitable destruction of twitter, not save it.

Like I say, it's Elon Musk so the fact that it's a bad move means he might actually do it.