this post was submitted on 14 Mar 2024
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This is the best summary I could come up with:
Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
Advertisers can use the format to combine multiple media types, including image, video and text with the help of ready-made templates.
The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.
“Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform,” said Jim Squires, Reddit’s EVP of Business Marketing and Growth, in a blog post.
Reddit is likely seeking to add more brands to its platform and possibly convert them into paying advertisers.
The launch marked the first time that Reddit offered free tools to help businesses with their social strategy.
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