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It's the sort of thing that gets decided in a weekly meeting where some dipshit in middle management says "Guys, we need more engagement. Can we force them to watch a video? Is that possible? Seems like that should be possible." Then some long-suffering coder has to admit that yeah, it's possible. Then the coder then mumbles that it's also a bad idea and very obnoxious, and that most users will just mute it or leave the page...but the manager douchebag doesn't even hear it, because he's already patting himself on the back for his 'brilliant innovation'.
Meanwhile the real question is why major browsers don't seem to have a "do not ever fucking make a noise unless I explicitly tell you to" setting. I swear, Chrome and IE look like they do, but it never seems to actually work. And then there's "this setting is managed by your administrator" bullshit on top of that...
I feel this way about the "This website would like to send you notifications" popup. I will never, ever click accept on that. Why are you still asking. It's not even embedded in the website, it would be so easy to build a toggle into the browser to blanket reject those requests. Why is this even a """feature""" at all ffs, after email and push notifications and junk mail why do these shitty companies need yet another way to freely spam unwilling consumers. You did not under any circumstances have to hand this to them.
I'm definitely with you on that one.