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Max Password Sharing Crackdown Is Coming (www.thewrap.com)

submitted 8 months ago by [email protected] to c/[email protected]

38 comments fedilink hide all child comments

Max's paid sharing initiative will launch later this year, with a broader rollout in 2025. Warner Bros. Discovery’s Max will join competitors Netflix and Disney+ in cracking down on password sharing.

Enshittification continues.

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[–] [email protected] 3 points 8 months ago

Someone at Netflix a year or two ago did an analysis on their customers and determined that most people will pay any price for netflix because they spend all their time at home and watch movies on it regularly, which was probably true. So Netflix decided to act on it, but once one company acts on it, it's the best time for other streaming services to jump on the train because it's less likely customers can fight back against one company making one anti-consumer policy. So pretty quickly you get a tidal wave of enshitification.