Technology

59207 readers

3264 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

1818

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

266 comments fedilink hide all child comments

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 38 points 1 year ago (1 children)

Subscription based models is how they kill the second hand car market. No one will touch a BMW with a subscription off lease.

[–] [email protected] 3 points 1 year ago (1 children)

does BMW make money on second hand cars then? probably just parts...

[–] [email protected] 4 points 1 year ago (1 children)

BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW's cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.

[–] [email protected] 1 points 1 year ago (1 children)

Parts is also where dealerships make most of their money

[–] [email protected] 1 points 1 year ago

That and charging 2x for repairs.