this post was submitted on 08 Sep 2023
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Technology
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Nothing says marketing genius like throwing away one of the most recognisable brands in the industry and replacing it with "X"
When your brand gets to the point where it turns into a verb why on earth would you ever torpedo that?
It’s like if Google changed their name to “search” and prodded people to say “just search it” instead of “just google it”.
It's even worse. It would be like Google changing their name to Y and telling people to "just search it".
Just Y!