Technology

Apple has always had a walled garden on iOS and that didn't stop them from becoming a giant in the US. Most people are fine with the App Store and don't care about openness or the ability to do whatever they want with the device they "own."

Uh. No. In the consumer space, maybe, but in the business and professional world, Windows essentially still has a monopoly.

And therein is the crux of the argument of the author: the vision pro is not marketed, or priced for the consumer market. It is marketed, and priced for the business world, and compromises on build immensely, by failing to provide consumers with consumable content and failing to give professionals the general purpose computing needed for actual productivity (developers, developers, developers!).

The author says that because of this compromise, it will likely fail in that segment (the only commercially viable segment at that price point) for the same reason that Mac's never captured some of Window's market share (hipster design studio full of Macs and iPads are loud and proud, but still insignificant market share).