this post was submitted on 02 Feb 2024
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I have a slightly different suggestion.
Inflation is crap and the first thing to go are subscriptions that raise their prices when people are already hurting. If you want retention, keep your prices locked when users are having bad times and you're raking in record profits.
I think curation is great too, but I also think age plays a lot into individual views. A bunch of the younger guys at work were saying how they didn't want playlists and they didn't want to listen to an album, they just wanted to hit a button that knew their tastes musically and would give them a mix of familiar likes and new discoveries. The proceeded to describe a radio station to me, sans commercials. They were hot on all the music streaming and though I was crazy for wanting to spend time sorting through music.
Looking at a Spotify by age graph, the boomers dig it (because it's easy?), Gen-Z and the Younger Millennials dig it, Gen X has less than half the uptake of the other groups.
We were mixing our own tapes in our tweens and teens. We wired ourselves to find music, copy it and play it in the specific order we want.
or at least that's my story and I'm sticking to it.
A radio station is a small selection of music curated by an individual and meant for the masses.
Modern music streaming has dynamically curated music from a nearly infinite source, it's really not the same.
Spotify tried to shove Doja Cat at me the other day. I have never ever EVER listened to anything that would even remotely suggest I would like Doja Cat. It may be infinite but there is still someone behind the scenes pushing particular songs and artists.
If you don't like the artist, then block them. It's not that hard. I blocked Travis Scott after he got those people killed at his concert and I haven't seen a single thing with him since.
On my iPhone it's 5 taps, which seems excessive but whatever. It's impossible to do when I'm driving, and also impossible from the Windows app (yes, really, the feature is not available - https://community.spotify.com/t5/Live-Ideas/Desktop-Other-quot-Don-t-play-this-artist-quot-on-desktop/idi-p/5027612 )
Gen Xer here....
It didn't use to be this bad. The FCC (and ftc) dropped the bag (regulatory capture), letting clear channel gobble up stations.
When I was a kid had a couple great local stations back in the day. One was a highschool station that local bands could send in cassette tapes and they would play them on Tuesdays. They had a Mosh Monday curated by local metalhead kids/young adults (there was vocational training at the radio station in evening classes).
Even the commercial channels were better. Not great or anything, but they had a lot more variety.
Sucks to have your radio stations. Mine rotates crap through all the time.
Funny story, when I started doing curation, I wanted to get a good list to start from. I looked at the API for Jack FM because I kind of like their mix.
I knew that there was going to be a substantial amount of repetition because you hear the same stuff a lot. Turns out there API doesn't have any limits on it. If you talk to the iHeartRadio API and ask it for 20,000 of the last played songs it'll give them to you.
I went back 3 years. Their entire roster was 600 songs. As I started pulling my own curation together from their list I noticed some things were absent. I noticed that some of the things that were on the same album and were arguably better songs weren't in the curation list. My guess is that whatever catalog they were licensed to pull from they only had a certain number of top hits. A lot of the stuff was the b side of the singles, It was probably a cost savings scenario.
Later on I decided I wanted some other collections to pull from so I started pulling serious XM stations and my local radio stations. Unfortunately for this phase of the date I had to collect for a long period of time so I don't have years of history. My local radio station had 6,000 unique songs played over the period of 1 and 3/4 years. Which I never would have guessed because again you just hear the same stuff over and over but it's confirmation bias.
Obviously it's nothing like the catalog Spotify has where you might hear two new things to every old thing. But there was a fair amount of discovery there. The whole concept of adding pop as it comes in you know.
That's Pandora... Eventually everything like this gets boring if you are interested in music instead of musak.
I get it though. Some people really aren't that interested in music and just want some background noise. That's probably even the majority of people, but I'm not sure it's entirely an age thing.
i love going through my music library at times, it's a treat. and yeah, gen-x. strange breakdown....
This makes a lot of sense. Thanks for the insight!
I'm just here pondering. Might be as wrong as anyone.
Man, your comment reminded me of mp3.com back in the early days of digital music.
It had a lot of up and coming bands on it. And it allowed users the ability to create their own curated 'radio stations'. You could compile hours of music from those artists and share it with the rest of the user base. And other users could recommend songs for inclusion in your station (which also helped you discover new bands).
I created a station that was getting some decent listening numbers, and I got some good recommendations from listeners (sometimes self-promotion, but that's okay).
Then one day it was all gone. Probably related to the backlash from the record industry caused by Napster (even though, I think, mp3.com had acquired rights from those artists?). Sad times.
That's what music streaming fused with social media should be about.
Inflation being a major cause is definitely on my mind, too. For the past decade basically everything has experimented with becoming a subscription service, and if people aren't doing so hot on their monthly budgets they're going to start looking for things to cut.