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Google Search is losing its 'cached' web page feature (www.engadget.com)

submitted 10 months ago by [email protected] to c/[email protected]

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One of Google Search's oldest and best-known features, cache links, are being retired. Best known by the "Cached" button, those are a snapshot of a web page the last time Google indexed it. However, according to Google, they're no longer required.

"It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Google's Danny Sullivan wrote. “These days, things have greatly improved. So, it was decided to retire it."

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[–] [email protected] 303 points 10 months ago (2 children)

They really have just given up on being a good search engine at this point huh?

[–] [email protected] 153 points 10 months ago (2 children)

They are an Ad company, and using cached page doesn't bring ad money to their clients

[–] [email protected] 8 points 10 months ago

Make sense, it seems that they have been having lots of meetings regarding how to maximize its revenue

[–] [email protected] 1 points 10 months ago

They'll reintroduce the feature with their own ads embedded.

[–] [email protected] 18 points 10 months ago

They may not have a choice in the matter. AI-generated pages are set to completely destroy the noise to signal ratio on the web.

Google's business has two aspects, collecting user data and serving ads. If Search stops being relevant people will stop using it, which impacts both aspects negatively.