880
Commercials Are Streaming’s New Norm, and Creators Aren’t Happy: “It’s Almost Worse Than Broadcast”
(www.hollywoodreporter.com)
this post was submitted on 31 Jan 2024
880 points (98.6% liked)
Technology
60052 readers
2774 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
So are commercial randomly placed, or are the shows paced to have commercial breaks like the old tv days?
The thing I always noticed when a service places their own ads, is even when there are “ad breaks” on the timeline, the ads don’t always show up there. Or the screen blacks out for a few seconds, then the show plays, THEN the ad would play.
Granted, this was a while ago when I actually put up with that bullshit, so maybe it’s changed by now. But it was done very, very sloppily and is almost certainly a creator’s worst nightmare for the story.
Content providers can probably include chapter markers in their content. I also suspect it's not hard to detect a scene transition. Failing these, randomly placed.
This was my problem with hulu back in the day. Short episodes like Futurama would have a commercial shoved in at like 3 minutes and then again at 10 or whatever, it was obnoxious and shittily implemented.