this post was submitted on 10 Jan 2024
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It wasn't his intent when he posted about wanting to buy the company, but after the SEC forced him to buy, and once he formed a coalition to buy it, the plan became to kill the business off with a leveraged buyout.
Make no mistake, Twitter isn't dying because of Musk's mismanagement, it's dying because it was saddled with $13bn of debt that it could never have hoped to pay back. The mismanagement is just a show to provide deniability.
That isn't to say that Musk is some kind of genius, just that he's a clown playing his role.
How is Musk going to profit from running Twitter into the ground? I think I did not understand that part.
He isn't. However, you can still make something from a loss - such as establishing new standards of what social media websites can get away with.