this post was submitted on 22 Dec 2023
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There's another thing I hadn't thought much about, but did see a bit during COVID lockdowns. People would stumble upon some paper published by whomever that was on a seemingly reputable domain, and without knowing anything about the subject claim that it proved things it didn't and then reference those papers as proof.
Then they'd post on their own blog(s) run up some SEO, and boom, you got the beginning of a rabbit hole.