this post was submitted on 30 Nov 2023
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This is the best summary I could come up with:
According to an Adalytics report, the Google Search Partner Network (SPN) has allegedly been putting brands at risk of all of these undesirable placements without advertisers fully realizing the dangers.
Among those impacted were big brands—like Amazon, Apple, BMW, Home Depot, Lego, Meta, Microsoft, Paramount+, Samsung, and Uber—and top government entities including the US Treasury and the European Commission.
Ads from nonprofits like the American Cancer Society and St. Jude Children's Research Hospital, as well as major media outlets like The Guardian, The New York Times, and The Wall Street Journal were also found on illegal or adult sites.
To determine roughly how seedy the SPN might be, Adalytics relied on open source data and web crawlers to flag search ads displayed on 7.2 million sites.
According to MediaPost, it has been estimated that the SPN "generates about $10.5 billion annually" for Google, while requiring advertisers to "acknowledge that our policies meet any image and reputation standards you may have for your company” before creating an ad campaign in its Search Network.
Adalytics' report included a disclaimer that its "study does not allege that any entities violated US Treasury or international sanctions or any other anti-money laundering (AML) laws."
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