this post was submitted on 28 Nov 2023
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Dealers will cry about their inventory while refusing to budge on various “market adjustments”.
Boo hoo. Be competitive and watch the inventory flow.
I've been eyeing an Ioniq 5 for about 18 months now and just checked local pricing again and they haven't budged an inch on pricing (even now with 2024 models being sold with 2023 models left on the lot) nor are they even carrying inventory outside of the most expensive trim packages of Limited AWD. I'm interested in range, so I'm wanting a Limited RWD but they aren't being stocked.
This article screams "I'm not doing my job and it's all your fault!"
Meanwhile, up here in Canada I put a down payment on an IONIQ 5 Ultimate Edition (Canadian equivalent of the US ‘Limited’ model) back in early April 2022, and it still hasn’t been ordered, because Hyundai decided to flood the US market while stiffing the Canadian market.
Hyundai (and other EV makers) are fucking around, and then blaming the market.
Yep sounds similar to what's happening here. Since the car was first released you could spec one out with Limited RWD on Hyundai's site but none existed in the entire country up until the last few months when they began trickling out. The website tells you that you can't actually order or build the car you want and instead must visit a dealer and choose something among their inventory. I'm sorry but I'm not going to compromise on a major purchase like this for a brand new vehicle. Dealerships can eat a dick.
While I still think that Hyundai engineering and design did some real magic with the IONIQ 5, I just can’t help but feel like the rest of the company is just screwing the pooch on this car. They’ve flooded the US market with models people there don’t seem to want to buy, and dealership lots often have a dozen or more waiting to be sold.
Meanwhile, here in Canada buying one is damn near impossible. That doesn’t seem to stop them from sending out mass marketing materials and ads trying to sell them (or the IONIQ 6), mind you — I just wish they had focussed first on ensuring their biggest boosters globally were getting the cars they want, as opposed to putting lots of cars nobody seems to want on US dealership lots.
(FWIW, my dealership told me they weren’t being allowed by Hyundai to order any 2023 IONIQ 5s. This seems to be a fairly common occurrence across all dealerships here in Canada, with just a few cars trickling in each month).