this post was submitted on 14 Nov 2023
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The route to getting something posted on Facebook or other social media involves 1 gatekeeper who barely involves itself. The route to getting a book or news article published involves more, and they micromanage the content much much more. Just compare what percentage of people have posted something on Facebook vs have had an article published by a newspaper or magazine.
You can post all you want, if you actually want to reach an audience you must comply with silly rules (try putting an innocent non sexualized nipple on an albumcover and posting it to facebook) and you have to pay for visibility because algorithm heavily favours money. On top it's vendor locked-in, there are only very few networks with a very large userbase, and even fewer corporations behind them.
None of that affects people's ability to disseminate information anywhere close to the constraints put on people by traditional publishing. Again, how many people have ever posted to social media vs how many people have ever published a book?
you're disseminating into the void and this conversation we're having is a fine example. The gatekeeper (in this case: facebook) determines who gets a very wide audience and who gets to scream into the void.