this post was submitted on 14 Nov 2023
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You're absolutely correct... However it will be very interesting to see how this doesn't violate the GDPR... recital 42 says:
“Consent should not be regarded as freely given if the data subject has no genuine or free choice or is unable to refuse or withdraw consent without detriment.”
Link with more details: https://gdpr.eu/gdpr-consent-requirements/
Withdrawing consent in this case causes the detriment of having to either pay or lose access to the service... So this clearly isn't "freely given" consent.
They cannot force meta to give their service for free. If they did that, then they could do it to every online service ever. Services cost money, so either it comes from data collection and ad revenue, or a subscription (or in Meta's case, data collection and subscription). To force them to let users use the service without data collection or ads would mean forcing them to give away their service for free. Regardless of if you like meta, you cannot deny the fact it costs a shit ton of money to keep the service running. Obviously they make a shit ton of money^2^, but to attempt to force them to provide it for free makes no sense.
The GDPR does not in any way disallow Facebook from running ads, regardless of the users consent. But if the user doesn't consent, Facebook can't run targeted ads on the user.