this post was submitted on 10 Nov 2023
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I'm expecting someone smart at Google to figure out how to encode ads as part of the video file as it is delivered, making it literally undifferentiatable in the data we receive, and then there's no way around it. They'll make millions in ads and billions licensing it out.
Disadvantage of said system for Google would be the fact that if you do that, people can skip ads much faster and they won't be able to do any tracking of interaction at all. For advertiser's point of view, that would be just worse version of TV commercial.
You could do banner ads, shrink the video, randomly add a banner to top/bottom and a 2nd left/right. If you skip the ads, you skip the content too.